Platform: Get Noticed In A Noisy World

Platform: Get Noticed In A Noisy World (Nashville, TN: Thomas Nelson, 2012)

Michael Hyatt’s 2012 New York Times Bestseller, Platform: Get Noticed in a Noisy World is a must read for anyone interested in building a platform. A platform could be anything from a product, service, cause, or even yourself. The online presence has made platforms easier than ever before. Follow Michael’s advice to help build up a solid stage to speak from.

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed―and win big!―in an increasingly noisy world.


Michael Hyatt is the author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want (Baker, 2016), which he wrote with Daniel Harkavy. It is Wall Street Journal, USA Today, and Publishers Weekly bestseller.

He is also the author of Platform: Get Noticed in a Noisy World (Thomas Nelson, 2012). It is a New York Times, Wall Street Journal, and USA Today bestseller.

Michael is the former Chairman & CEO of Thomas Nelson Publishers, now part of HarperCollins. He began his career at Word Publishing while a senior at Baylor University. In the 30 years since then, he has worked in nearly every facet of book publishing.

He is also an expert in the field of social media. His blog,, is ranked by Google in the top one-half percent of all blogs with more than one million page views a month. He has readers in more than two hundred countries. Recently, Forbes magazine named him one of “Top 10 Online Marketing Experts to Follow” and one of the “Top 50 Social Media Influencers.

His podcast, This Is Your Life, is consistently in the top ten in the Business category on iTunes and downloaded by more than 300,000 people a month. He has more than 270,000 followers on Twitter.

He is also the President and Founder of Platform University, an online membership community designed to give people the inspiration, coaching, and resources they need to get noticed in a noisy world. He is the creator of “5 Days to Your Best Year Ever,” a goal-setting course with more than 15,000 graduates.

While Michael loves his work, it is not the most important thing in his life. That position belongs to his family. He has been married to his wife, Gail for thirty-seven years. They have five daughters, four sons-in-law, and eight grandchildren. They live just outside of Nashville, Tennessee.

Who Moved My Cheese

Who Moved My Cheese? (G. P. Putnam's Sons, 1998)

Who Moved My Cheese was a very quick read. A simple story that can be completed in one day. This fun story is a little bit corny mixed with a little bit goofy. The premise of the story follows four characters in search of their “cheese”. It is a good reminder for people that change is inevitable and those who chase it find more than they could imagine. If you can get past the story, I recommend it if for nothing else, the illustration and reminder.

Power of Why Cover Book by C. Richard Weylman

The Power of Why: Breaking Out In a Competitive Marketplace (New Harvest, 2013)

If you are selling any platform, you need to read The Power of Why. I absolutely loved this book and it has changed the way I not only view businesses, but judge them as well. The entire premise is discovering your unique value promise and how to become a customer centric business. Many businesses discussed in the book include well known brands that have amazing customer focused environments along with smaller “mom and pop” businesses that have transformed into larger things when they focused on the advantages to the customer instead of spilling off a list of why they are the best.

John C Maxwell Intentional Living book

Intentional Living (Center Street, 2015)

John C. Maxwell has done it again. I am slightly biased as Dr. Maxwell is by far my favorite author, but I am rarely let down.

My only issue with the book Intentional Leadership was his chapter lengths. Each chapter averaged around 25 pages. My ADD would love attention far to easy while reading.
The book was a slow read for me, but great content. I actually finished the book in 11 days, which may be a speed record (I mean it was slow to read in terms of absorbing the content, not the content itself.)
Dr. Maxwell’s candidness to open up and share personal failures is amazing. Thank you Dr. Maxwell for writing this book, it is a must read for anyone struggling with what to do to add significance and value to people.

The 21 Irrefutable Laws of Leadership - John C. Maxwell

The 21 Irrefutable Laws of Leadership (Nashville, TN: Thomas Nelson, 2007)

John C. Maxwell has done it again. This book is an amazing look at the requirements for a great leader.
Anyone who is interested in leadership should read this book. Although it is rare that a leader has strengths in all 21 areas,
knowing what they are and how to look for those strengths in others can allow you to build a dynamic team.

  1. The Law of the Lid – Leadership Ability Determines a Person’s Level of Effectiveness
  2. The Law of Influence – The True Measure of Leadership is Influence – Nothing More, Nothing Less
  3. The Law of Process – Leadership Develops Daily, Not in a Day
  4. The Law of Navigation – Anyone Can Steer the Ship, but It Takes a Leader to Chart the Course
  5. The Law of Addition – Leaders Add Value by Serving Others
  6. The Law of Solid Ground – Trust Is the Foundation of Leadership
  7. The Law of Respect – People Naturally Follow Leaders Stronger Than Themselves
  8. The Law of Intuition – Leaders Evaluate Everything with a Leadership Bias
  9. The Law of Magnetism – Who You Are Is Who You Attract
  10. The Law of Connection – Leaders Touch a Heart Before They Ask for a Hand
  11. The Law of the Inner Circle – A Leader’s Potential Is Determined by Those Closest to Him
  12. The Law of Empowerment – Only Secure Leaders Give Power to Others
  13. The Law of the Picture – People Do What People See
  14. The Law of Buy-In – People Buy into the Leader, Then the Vision
  15. The Law of Victory – Leaders Find a Way for the Team to Win
  16. The Law of the Big Mo – Momentum Is a Leader’s Best Friend
  17. The Law of Priorities – Leaders Understand That Activity Is Not Necessarily Accomplishment
  18. The Law of Sacrifice – A Leader Must Give Up to Go Up
  19. The Law of Timing – When to Lead Is As Important As What to Do and Where to Go
  20. The Law of Explosive Growth – To Add Growth, Lead Followers – To Multiply, Lead Leaders
  21. The Law of Legacy – A Leader’s Lasting Value Is Measured by Succession
Strengths Finder 2.0

Strengths Finder 2.0 (New York, NY: Gallup Press, 2007)

I bought Strengths Finder 2.0 after hearing Michael Hyatt recommend it on his podcast This Is Your Life. This really isn’t a book to read as the Part I is a very short synopsis of the history and what the online test will do. After finishing Part 1, you go to and enter the one-time access code for the online test. This test is approximately 35 minutes long and asks over 170 questions to determine your strengths (talents) based on 34 themes. I don’t want to spoil to much for you, but after receiving my answers, I just do not know that I could fit into any other themes better than my top 5. Go buy it and take the test. It is well worth it.

This book is an absolute have to read for anyone in management or leadership and everyone who aspires to be. When I first looked at my results, I thought they must be wrong, but after looking internally and reading the results, this exposed my true strengths and what makes me move.


The 360 Degree Leader

The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization (Nashville, TN: Thomas Nelson, 2006)

Start leading NOW… right where you are!

What’s the number one question leadership expert John C. Maxwell is asked while conducting his leadership conferences?  “How can I implement what you teach when I’m not the top leader?” Be a 360 Degree Leader.

Is it possible to lead well when you’re not the top dog?  How about if the person you work for is a bad leader?  The answer is a resounding yes!

Welcome to The 360° Leader.  People who desire to lead from the middle of organizations face unique challenges.  And they are often held back by myths that prevent them from developing their influence.  Dr. Maxwell, one of the globe’s most trusted leadership mentors, debunks the myths, shows you how to overcome the challenges, and teaches you the skills you need to become a 360° leader.

If you have found yourself trying to lead from the middle of the organization, as the vast majority of professionals do, then you need Maxwell’s insights.  You have a unique opportunity to exercise influence in all directions-up (to the boss), across (among your peers), and down (to those you lead).

The good news is that your influence is greater than you know.  Practice the disciplines of 360° leadership and the opportunities will be endless… for your organization, for your career, and for your life.


John C. Maxwell is an internationally recognized leadership expert, speaker, coach, and author who has sold over 19 million books. Dr. Maxwell is the founder of EQUIP and the John Maxwell Company, organizations that have trained more than 5 million leaders worldwide. Every year he speaks to Fortune 500 companies, international government leaders, and organizations as diverse as the United States Military Academy at West Point, the National Football League, and the United Nations. A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell has written three books which have each sold more than one million copies: The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable Qualities of a Leader. You can find him at and follow him at

The War of Art (Black Irish Entertainment LLC, 2012)

Steven Pressfield’s The War of Art is an amazing compilation of art that talks about resistance. Resistance is the force that keeps us from creating, from conquering our fears. Pressfield talks about how becoming “pro” means confronting resistance and pushing through. I high recommend The War of Art to anyone who is creating content.