If you are selling any platform, you need to read The Power of Why. I absolutely loved this book and it has changed the way I not only view businesses, but judge them as well. The entire premise is discovering your unique value promise and how to become a customer centric business. Many businesses discussed in the book include well known brands that have amazing customer focused environments along with smaller “mom and pop” businesses that have transformed into larger things when they focused on the advantages to the customer instead of spilling off a list of why they are the best.
The Power of Why: Breaking Out In a Competitive Marketplace (New Harvest, 2013)